APAC- digital TV boom that will see penetration increase from 36% in 2011 to 83% in 2017

According to a new report from Digital TV Research, Asia Pacific is undergoing a digital TV boom that will see penetration increase from 36% in 2011 to 83% in 2017 – or up by 440 million homes. Digital TV Asia Pacific forecasts that China alone will provide 268 million of the additional digital TV homes, with India adding 82 million.

Of the 440 million digital homes to be added between 2011 and 2017, 103 million will come from DTT. Digital cable will contribute a further 195 million, with pay DTH supplying a 34 million more and pay IPTV 86 million. By contrast, the region will lose 152 million analog cable homes and 196 million analog terrestrial ones.

China and India have a massive influence over the region, due principally to their 1 billion-plus populations. By 2017, they will provide 541 million digital TV homes combined – or three-quarters of Asia Pacific’s total.