Europe’s online ad market tops €20bn

May 30, 2012 - Europe's online advertising market grew 14.5 per cent year-on-year to a market value of €20.9 billion. By comparison the overall European advertising market – excluding online – grew at just 0.8 per cent in the same time period.

IAB Europe's annual AdEx Benchmark survey shows that 1 in 5 advertising Euros in Europe is now spent online.

Individual market growth ranged from 55.5 per cent in Russia and 46 per cent in Serbia, to 5.5 per cent in Norway and 4.6 per cent in Romania. Central and Eastern Europe (CEE) markets have increased their share of the total from 10.1 per cent in 2010 to 11.8 per cent last year. Russia is now the sixth biggest market with a value of €1.12 billion, buoyed particularly by a surging search market. Together the top five markets (UK, Germany, France, Italy, Netherlands) account for almost 67.9 per cent of the total online advertising market, down slightly from 69.2 per cent in 2011.

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