Mumbai: The Indian Broadcasting Foundation (IBF), a representative body of news and non-news channels, is planning to challenge the Telecom Regulatory Authority of India (Trai) diktat to limit advertising to 12 minutes per hour.

“The IBF will file a petition in TDSAT (Telecom Disputes Settlement and Appellate Tribunal) this week,” IBF secretary Naresh Chahal said. “We are also questioning the role of Trai, which is primarily that of an adviser but has been issuing regulations, which do not come under its purview.”

He added that news and sports channels that have been specifically affected by Trai’s ad regulation will also take up the issue with TDSAT.

Read the full story at http://www.livemint.com/2012/06/04223137/Broadcasters-plan-to-contest-T.html