Intel ‘facial recognition for personalised ads’

Intel is planning on facial-recognition technology for targeted advertising via its purported ‘virtual TV’ service.

Intel has yet to confirm its TV plans but a special report from Reuters says sources who are negotiating supply deals with Intel confirm it is planning a slimmed down cable type service and will use a set top box that can distinguish who is watching, potentially allowing Intel to target advertising. The set-top box pitched by Intel doesn’t identify specific people, but it could provide general data about viewers’ gender or whether they’re adults or children to help target advertising, sources said.

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