TiVo Inc. (TIVO) is pairing with eBay Inc.'s (EBAY) payment service PayPal to offer its users a way to pay for products featured in interactive advertisements.

The digital-video-recorder company is working with advertisers and agencies to develop PayPal-enabled advertisements, which are expected to begin airing during the fall 2012 television season.

The advertisements allow TiVo users to buy products through interactive advertisements. The purchases will then be charged to the TiVo user's PayPal account and shipped to the address the user has registered with the payment service for deliveries.

"In today's fragmented TV viewing world it is harder than ever before for advertisers to reach their audiences, and it's important to find creative ways to get in front of viewers," said Tara Maitra, TiVo's general manager for content and media sales. "TiVo's interactive ads allow advertisers to grab the attention of viewers in unobtrusive ways and on the viewer's terms."