End of the digital beginning” for world’s entertainment & media companies

A major new report from PricewaterhouseCoopers (PwC) states that the world’s entertainment and media (E&M) companies must reshape and retool as the industry enters a “new normal”, with digital embedded in business-as-usual and moving to the heart of media companies worldwide.

The London-headquartered professional services provider states that despite ongoing economic uncertainty, the past year has seen global sales of tablets and smart devices reach record levels once again, underlining the growing revenue opportunities from digital delivery of entertainment and media (E&M) content and advertising to increasingly connected (and particularly mobile) consumers.

Digital opportunities are now thought to be well understood by media companies, advertising agencies and advertisers themselves: the industry is approaching the “end of the digital beginning”, as rising comfort levels with digital mean that it is becoming business-as-usual.