Dentsu to acquire Aegis

GLOBAL (July 12, 2012) - The boards of Dentsu and Aegis Group have announced an agreement on terms of a cash offer whereby Dentsu will acquire all Aegis stock for approximately £3.164 billion (US$4.9 billion), creating "a new global communications network for the digital age".

In a statement announcing the proposed acquisition, which still requires approval by Aegis shareholders, the companies said the combined entity will deliver "best-in-class brand, media, digital and marketing services for the combined client base" by combining "Dentsu's leadership position in the Asia-Pacific region and rapidly growing presence outside Asia with Aegis's leading position in Europe, strong footprint in Asia and Australia and its market leading growth in North America and the faster growing regions."