India: NDTV Lawsuit: Symptom Of A Deadly Disease?

The NDTV versus Nielsen lawsuit isn't just a very serious response of a frustrated network that got no answers after years of searching. It isn't about who is right and who is wrong, and who will be proved right and who will pay the price.

It is in fact a deadly symptom of a dangerous and insidious disease that has crept into the media and advertising industry over the past decade - a decade which has seen business growth and competitive pressures lead to a disproportionate erosion of value, both financial and ethical.

The disease is called "Vested Interests" and it has become pandemic. There is little that can be done, in any sphere, without encountering the deadly manifestation of the vested interest.