Extreme Reach, Inc., the leading platform for video ad distribution and ad serving solutions, released its Q2 2012 HD Advertising Trends Report showing a 150 percent increase in HD ad distribution since Q2 2010. This growth represents a significant shift towards high definition TV advertising with SD advertisers on network broadcasts outnumbered for the first time by HD advertisers.

The report analyzes trends across TV media types in the past two years with a focus on five verticals: Financial Services, Automotive, Entertainment, Retail and Political. Providing the most up-to-date and relevant HD information for the advertising industry, this report, now in its’ eighth quarterly edition, examines:

• Changes in HD advertising trends over the past two years.

• HD advertising trends related to sporting arenas that underscore the opportunity around preseason football and summer sports.

• Opportunities for advertisers nationally and locally.

Two years ago, HD ads made up about 10 percent of all TV ads distributed by advertisers to broadcast and cable media outlets. Today, that number has grown an impressive 150 percent. In Q2 of this year, 25 percent of ads delivered to TV media outlets were in high definition. An additional trend outlined in the report is the movement of TV advertisers to advanced Cloud-based solutions for ad distribution. This shift has enabled TV advertisers who use the Cloud for ad distribution to deliver an average of 98.5 percent of their SD and HD ads digitally.

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