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TV Broadcasters Of The Year Winners Revealed
Marketing's annual TV Broadcaster of the Year Awards look at which broadcasters came top-of-mind with Hong Kong's marketers and agency professionals.
TV has remained resilient over the past year and emerged as the leading advertising medium in Hong Kong despite countless reports suggesting its downfall in the digital age.
Broadcasters have been quick to jump on digital platforms before it is too late. Many of the names on this year's winner list have been airing their shows on digital channels such as TVB, Now TV, Bloomberg and BBC.
There is no doubt television will remain the dominant medium for now and the foreseeable future, but will its supremacy last - in its current form?
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