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TrueVisions expands viewer base via partnership with CTH
Amid reports that GMM Grammy has failed to acquire a 20-per-cent stake in Cable Thai Holding (CTH), TrueVisions, the country's largest subscription-based TV channel operator, yesterday announced a partnership with CTH that would expand its viewer base through more than 300 cable-TV operators in the provinces.
CTH chairman Wichai Thongtang said that under the partnership, CTH member companies' subscribers would have access to nine exclusive channels from TrueVisions, including True Explore, Travel Channel Thailand, Siam Sport TV, Star Soccer TV, True Sport International, and Speed Channel.
The service will be launched next month.TrueVisions CEO Supachai Chearavanont said his company would have access to an additional 3.5 million cable-TV subscribers in the CTH network.Meanwhile, Wichai denied the rumour that GMM Grammy's bid to acquire 20 per cent of CTH had come to nothing.GMM Grammy chief financial officer Premon Pinskul also said the company was still in negotiations with CTH.However, the CTH chairman said the company had also received offers from other companies. It is, therefore, keeping its options open.
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