NEW DELHI: Following Information and Broadcasting Ministry (I&B) minister Ambika Soni's presentation of 17 advertisements of 2011-12 as 'under consideration' by the Ministry on surrogate and 'misleading' advertisements to Parliament last week, the decision of the government may have a significant impact on the music and entertainment industry.

The advertisements 'under consideration' in 2011 are for products like Bagpiper Club Soda, Bacadardi Together Music CD, Imperial Blue Music CDs, McDowell No. 1 Platinum Soda, Royal Stag (five different versions), Imperial Blue (two versions), Royal Challenge, Kingfisher Premium, Blender's Pride, Howard 5000 (two versions), Kingfisher Beer and VB Best Cold Beer.

While no complaints were received during 2009, action was taken on all seven complaints during 2010. A total of 37 cases of surrogate and misleading advertisements were registered in the last two years.

In 2012, the complaints are for most of the above-mentioned brands, in addition to Carlsberg Beer, Seagram's Imperial Blue Superhits music CDs, Signature, Tuborg, 100 Pipers Music CDs, Seagram's Royal Stag Mega Cricket, McDowell Century Soda, Kingfisher Premium Packaged Drinking water, Signature Natural Mineral Water, ICE Music CDs, Teacher's Music CDs, Signature Parties (sponsored by Karbonn Mobiles), Seagram's Royal Stag Mega Music and Seagram's Natural Mineral Water.

A total of 43 cases of misleading or surrogate advertisements were received by the Ministry during 2011 and 2012, many of them for the same product telecast in different channels.

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