Consumer Usage of TVs for Accessing Online Video Grows

A recent study from NPD DisplaySearch has found that 18 percent of consumers surveyed in 14 regions are accessing online content daily on their TV sets.

According to the report, Connected TV Study: Features, Contents and Usage, movies are the most popular source of entertainment for watching Internet content on TVs. Consumers are also increasingly using Internet-connected TVs for catching up on previously broadcast videos.

Among the consumers who say they do not view online content via TV, 44 percent report that they have no interest in doing so. About 30 percent say they simply do not own the necessary devices. Of these respondents, only a third say they would be interested in doing so.

Daily usage of TVs to view online video content remains under 30 percent in most countries. Online content on TV is viewed most in China, the survey finds.

http://worldscreen.com/articles/display/2012-8-27-npd-displaysearch-online-tv