Global ad revenues set to rise- Carat

PARIS: Global adspend is set to increase in 2012 and 2013, albeit by lower levels than was previously predicted in both years, according to a new forecast from Carat, the media agency.

Worldwide growth is now projected to reach 5% for 2012 and 5.3% for 2013, adjusted downwards from the firm's predictions, made in March, of 6% and 5.8% uplifts respectively.

Television will remain the dominant channel overall, but the data show that spending on digital will overtake newspapers in 2012 rather than 2013, as was previously indicated.

Breaking down the figures by geography showed that growth will also be concentrated in areas outside the US and European Union, reflecting the broader economic climate.

"The trend of the two-speed world continues, with rates of growth in the emerging economies remaining well ahead of the US and Western Europe," said Jerry Buhlmann, chief executive of Aegis, the parent company of Carat. 

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