BBC has launched mobile downloads for its iPlayer. This enables users to download BBC's TV programmes directly to the smartphone or tablet for free, and keep them to enjoy for up to 30 days.

For the first time, programmes on BBC iPlayer’s app are available wherever the user wants to watch them, without having Wi-Fi or 3G signal. Users can use this underground, on planes, or any location where internet access is beyond reach. Programmes downloaded from the UK can also be viewed abroad for up to 30 days. Once the user has pressed play, he/she can keep watching for seven more days.

BBC iPlayer has helped pioneer TV on demand by offering audiences the opportunity to watch selected TV programmes for up to seven days after broadcast. The new mobile downloads feature is initially available on iPhone, iPad and iPod Touch devices and will come to Android devices soon.

This launch builds on BBC iPlayer’s strategy to move beyond the PC and make more quality BBC content available across mobile, tablet and internet connected TVs, delivering increased value to audiences.

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