Who'll win the ad-skipping war?

CBS head honcho Leslie Moonves and other television executives fear the satellite broadcaster's technology will kill their advertising revenue.

September 14, 2012: On the issue of ad-skipping technology, it's Dish Network versus the TV networks.

In August, CBS, NBC, and Fox asked a California judge to block Dish's DVR ad-skipping technology, known as "AutoHop" and "PrimeTime Anytime," claiming copyright infringement and breaching of content retransmission agreements.

In a statement, Fox said: "Dish Network has created and marketed a product with the clear goal of breaching its license with Fox, violating copyrights and destroying the fundamental underpinnings of the broadcast television business -- which damages not only Fox and the other major networks but also the hundreds of local stations around the country."