The biggest contributing factor is internet spending, which is estimated to jump by more than half this year and by a further 35% in 2013. The growth will be in products like online videos, interactive video series, micro-movies and e-commerce platforms.

Digital out-of-home (OOH) is expected to grow faster than traditional OOH, especially with new technologies like near field communication.

Print media is expected to continue to face slow downs. In 2011, the internet replaced newspapers as the number two medium by ad revenue with increases of 4.2% (magazines accounted for only just 3.1%). Their ad revenue is expected to further plummet in the midst of rising print and distribution costs.

The significant growth is an interesting contrast to International Monetary Fund’s predictions of a mere 8.5% GDP growth for China and a global economic growth of 3.5% and 3.9% for this and next year, respectively.

"China is full of challenges and opportunities for marketers,” said Eve Lo (pictured), chief knowledge officer of GroupM China.

"This is the age that requires big creative and cross-media cooperation. Though China's mobile is still at an early stage, using it effectively will help brand marketing to win great success in the future."

The study is a part of GroupM’s media and marketing forecasting series taken from data supplied by parent company WPP’s worldwide resources in advertising, public relations, market research and specialist communications.

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