FOX - DRIVING CHANGE WITH CALTEXTM

Driving change with Caltex TM to viewers across Asia Pacific driving change with Caltex airs exclusively on Fox International channels in January FOX International Channels (FIC), Asia’s leading pay-TV network, is the official broadcast partner for Driving Change with CaltexTM, a bespoke branded content program which centers around Caltex’s social investment activities in Asia. Caltex, a retail and marketing brand of Chevron Corporation, is one of the leading international fuel brands in Asia Pacific.

Driving Change with Caltex

FIC brings Driving Change with Caltex to viewers via one of its top English general entertainment channels, Star World. As part of this partnership, FIC has developed an impressive on-air marketing campaign that spans FIC’s extensive channel offering, airing across all its major channels brands -National Geographic channels, FOX and STAR channels -throughout Hong Kong and Southeast Asia.

Caltex’s social investment campaign focuses on engaging the public through on-air, online, and offline platforms. Through these various channels, Caltex hopes to drive visibility and volunteerism at multiple touch points, effectively reaching out to the public and motorists and ensuring the greatest impact and benefit for the communities involved. FIC has reached out to local celebrities to be featured in the TV special, and has worked with Caltex to develop a comprehensive and engaging microsite to encourage viewers to share the campaign with their friends.

“We are honored to be part of this new and exciting initiative that gives back as well as entertain," said Simeon Dawes, Senior Vice President of Asia Pacific and Middle East, FOX One Stop Media. "FOX International Channel’s scale and reach make us the perfect platform for Caltex to get their message of driving change out to a wide audience."
“We believe in giving back to the communities we do business in through meaningful social investment initiatives focused on education, training and skill-building. The projects chosen were specially selected for their relevance to the local markets, and are
ongoing charities and organizations that Chevron works with throughout our campaigns. Through Driving Change with Caltex, we hope to raise awareness of some of the fantastic work our partners do and to help those in need enjoy their lives’ journey,” said Dorothy Cheong, Regional Integrated Marketing Manager, Chevron International Pte. Ltd.

Driving Change with Caltex is a first-of-its-kind “reality” TV special produced and directed by production company, Active TV, and conceptualized and managed by MEC Access, a branded entertainment division of media agency MEC. The program is tailored into one full 22-minute show featuring Caltex’s charitable missions in five countries: Malaysia, Hong Kong, Thailand, Philippines, and Singapore. Every mission is specially planned based on the needs of each market. Driving Change with Caltex also features celebrity host, Henry Golding, who is paired with a local celebrity in each market to carry out his missions. Local celebrities include:

Hong Kong: Ella Koon and Shiga Lin
Thailand: Woody Millintachinda
Philippines: Marc Nelson
Malaysia: Andrea Fonseka and Kimberley Legget
Singapore: Irene Ang

For more details on the activities in each respective market, and to view the three-minute post-mission recap vignettes, please visit www.drivingchangewithcaltex.com. The three-minute episodes and the finale will be aired on three of FIC’s channels: Star World, National Geographic Channel and FOX Thailand.