CASBAA’s TV Upfronts screens in Bangkok

The Bangkok Screenings saw presentations made by broadcasters including BBC Worldwide, Discovery Networks Asia-Pacific and FOX One Stop Media.

Bangkok – Presented in association with Campaign Asia-Pacific and local operator TrueVisions, The Bangkok Screenings attracted 160 attendees representing advertising agencies, clients and networks.

The Bangkok Screenings is a showcase for leading networks in the region to screen their upcoming programming. A highlight of the event was a keynote address from Wannee Ruttanaphon, President, Media Agency Association of Thailand. Presentations were also made by BBC Worldwide, Discovery Networks Asia-Pacific, FOX One Stop Media, HISTORY, Sony Pictures Television, TNN 24 and TrueVisions.

Agency participants included Carat, GroupM, OMD, Mindshare, PHD, Maxus and MediaCom while attending clients comprised senior representatives from Ford Thailand, Kraft, Toshiba Thailand, DhosPaak Co. Ltd., Charoen Pokphand, Bangkok Airlines and Dusit Thani Bangkok.

“Multichannel TV has never been a better proposition for advertisers in Thailand than it is today,” said Simon Twiston Davies, CEO, CASBAA. “As viewership increases and penetration grows in the Asia Pacific, multichannel TV is the intelligent choice for marketers to reach audiences and maximise return on investment.”

Previously hampered by restrictive regulation, pay-TV advertising has been permitted on cable and satellite TV in Thailand since 2008. Today, television is the most powerful advertising medium accounting for 60% of total ad spending in the country.

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