Asia-Pacific’s ad market to overtake North America in 2014: eMarketer

October 10, 2012 - eMarketer's Global Media Intelligence Report predicts that China is set to become the world's second-largest advertising market in 2013, and the second-largest digital advertising market the following year, behind the US. As a result, Asia-Pacific is expected to surpass North America in total ad spending in 2014, thanks to extraordinary growth rates in internet and mobile internet usage, as well as rapid growth in digital advertising spending.

In 2016, Asia-Pacific's projected ad spend is expected to reach $232.8 billion, followed by North America's projected ad spend for that year of $204.6 billion, said the report.