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Subscription TV boosts Aussie content investment
The amount invested in local content by subscription TV providers increased by 13% last year to total $667m, according to figures released today.
The Australian Content Investment and Employment Survey results show more c ash than ever before has been pumped into Australian content, with the overall pay-TV contribution to the economy standing at $1.4bn for the year.
Writing exclusively for B&T ASTRA CEO Petra Buchanan (pictured) said the increase in content shows there is an increasing hunger from viewers for it, and the second screen experience is enhancing this.
She added: “Advances in mobile technology are working in favour of the STV industry as it provides people access to content when and how they want it.
“Barriers to distribution are also breaking down and the industry is evolving to meet consumer challenges and demand for more content.”
The report also shows more Aussie programs, such as Killing Time, Tim Winton’s Cloud Street andCamp Orange are being exported to other markets.