News Corp To Drop ESPN Brand Across Asia

As News Corp completes the acquisition of Disney's 50% stake in the ESPN STAR Sports, the media group will stop using the ESPN brand in most Asia markets from next year.

News Corp was unable to comment the move, but it is widely understood that the Fox Sports brand will replace ESPN in most Asia markets.

But before that major move takes place, News Corp has kick started the task of integrating Disney's 50% share of ESPN STAR Sports into the Fox International Channels Asian business.

In the coming months, all ESS teams, excluding India, will be fully integrated into FIC Asia, effectively becoming the sports division of FIC Asia. ESPN STAR Sports India will be integrated into Star India.