Thailand: NBTC TO tighten ad rules on cable, satellite TV

The National Broadcasting and Telecommunications Commission will next month strengthen regulations on advertising, particularly on cable and satellite TV, operating licences for which will be awarded by the NBTC.

"Cable and satellite TV operators must comply with the NBTC's regulations on content and TV commercials after getting an operating licence," Supinya Klangnarong, who sits on the watchdog's subcommittee for consumer protection, said |yesterday.

As the NBTC has received a number of complaints about false advertising, particularly related to pharmaceutical products, aired on cable and satellite TV channels, Supinya said the commission would work more closely with the Food and Drug Administration and the Office of the Consumer Protection Board to reinforce health regulations.

Currently there are about 1,000 cable and satellite TV operators nationwide. Existing operators must file licence applications by tomorrow, while there is no deadline for newcomers.

Unlicensed operators face five years' imprisonment or a Bt5-million fine, or both, plus a Bt50,000 daily fine until they comply with the regulations.

Meanwhile, the NBTC will also oversee and control the advertising content on existing analog terrestrial television broadcasters.