AAdobe has put out some more research into online advertising. This time it’s not an Index of the market but a poll of 1,250 U.S. consumers and marketers’ views on online advertising. Thesurvey makes amusing reading at times –  almost half of the respondents agree ‘online advertising is creepy and stalks you’, and more than half agree that ‘most marketing is a bunch of B.S.’. The poll also underlines the ongoing problem with online ads failing to capture people’s attention — only in-app/in-game ads fared worse in the battle for consumers’ attention, with print-based ads and TV commercials grabbing far more consumer mindshare

Read More http://techcrunch.com/2012/10/24/online-ad-survey-most-u-s-consumers-annoyed-by-online-ads-prefer-tv-ads-to-online-want-social-media-dislike-button-and-reckon-most-marketing-is-a-bunch-of-b-s/