Casbaa Surveys Media Buyers In HK, SG On Pay-TV

Media agencies in Singapore and Hong Kong regularly consider international pay-TV channels in the media mix for regional/multi-market campaigns according to a survey conducted for CASBAA by GfK Retail and Technology.

“We are encouraged to see that 67% of planners, buyers and senior management often consider pay TV when planning their media campaigns,” said Christopher Slaughter, CEO, CASBAA. “Over eight in ten respondents subscribe to a pay TV/ cable service at home, so they well appreciate what our media can offer – especially how multichannel TV is able to offer custom solutions for today’s media ecosystem.”http://www.asiamediajournal.com/pressrelease.php?id=5654