|
 
|
|
 
|
|
 
|
|
 
|
|
 
|
|
 
|
|
|
|
Worldwide Ad Revenue to Grow as Fast as 5.3 Percent Next Year
Globally, television will capture 40.2 percent of all ad dollars this year but shrink to 39.3 percent by 2016 as the Internet rises.
Advertising revenue worldwide will grow either 5.3 percent in 2014 or 4.6 percent, according to reports due Monday from competing research firms.
ZenithOptimedia says advertising will hit $532 billion this year, then grow 5.3 percent next year and 5.8 percent in both 2015 and 2016. GroupM, on the other hand, is slightly less optimistic in the short term, predicting $531 billion this year and 4.6 percent growth in 2014, but more optimistic long term, predicting growth of 6.7 percent in 2015 and 6.6 percent in 2016.http://www.hollywoodreporter.com/news/worldwide-ad-revenue-grow-as-663853