The Walt Disney Company Southeast Asia (TWDC SEA) and Singaporean pay-TV operator StarHub have launched a new mobile video streaming service via three new entertainment apps - WATCH Disney Channel, WATCH Disney XD and WATCH Disney Junior.

The WATCH Disney apps will provide StarHub TV customers with access to Disney Channel’s existing live, television network streams, exclusive and first-hand content, as well as premiere on-demand episodes.

Viewers will be able to watch Disney series such as Phineas and Ferb, Mickey Mouse Clubhouse and Avengers Assemble on-the-go and will also be able to access new episodes of selected shows on the WATCH apps before they launch on the TV channel.

At launch, Disney Channel original animation Wander Over Yonder will be available first on the WATCH Disney Channel app before its television premiere. New live-action series Mighty Med, a Disney XD original series, will be available exclusively on the WATCH Disney XD app in February 2014.

The free WATCH Disney apps are designed around Disney characters and have custom animation on a simple, child-friendly user interface. Apart from streaming of live TV channels and on-demand content, there is also a catch-up function. Selected programmes will be available in Mandarin or Malay as well as English, where available.