Parks Associates: TV-Related Apps Gaining in Popularity

New research from Parks Associates shows that usage of TV apps is on the rise, with 55 percent of U.S. smartphone owners and 61 percent of tablet owners using TV-related applications at least once a month.

The firm expects the number of global TV-app users to reach 1.29 billion by 2019.

More than 70 percent of TV-app users say they are satisfied with the TV show or network apps they use, Parks Associates reports. More than 23 percent of U.S. smartphone owners ages 18 to 34 have used a TV app on their smartphone to schedule a DVR recording, while more than 22 percent have used an app that transforms their smartphone into a remote control for their TV or set-top box.http://worldscreen.com/articles/display/2014-2-14-parksassociates-tvapps