CASBAA wraps up TV Upfronts in Jakarta

CASBAA AD successfully held its latest TV Upfronts event last February 21 in Jakarta, Indonesia. Promoting multi-channel TV as the ideal platform for marketers to reach their target demographics, the TV Upfronts have taken place in several Asia-Pacific markets including Singapore, Kuala Lumpur, Manila, Hong Kong and Bangkok, reaching numerous representatives from advertising agencies, clients, broadcasters and media.

CASBAA AD is the advertising development division of CASBAA, an association for digital multi-channel TV, content, platforms, advertising and video delivery across geographic markets throughout the Asia-Pacific.
 
“We have been very pleased with the overall reception to our CASBAA TV Upfronts throughout the Asia Pacific,” said Christopher Slaughter, CEO of CASBAA. “As a showcase for the multi-channel TV industry, media buyers and advertisers can see firsthand the hottest content and bespoke and localised advertising solutions our members can offer.”
 
The Jakarta CASBAA TV Upfronts attracted nearly 100 delegates and attendees representing media agencies, clients, pay-TV broadcasters and partners who heard from keynote speaker Andi Sadha, CEO of Activate; guest speaker Irawati Pratignyo, managing director, Media, Nielsen; and in-market partner Irfan Ramli, chairman of P3I DKI Jaya.
 
“The TV Upfronts offered attendees the rediscovery of the power of pay-TV, and how it can be a very engaging — both local and regional — campaign platform,” said Activate’s Sadha.
 
“I see the pay-TV platform as a must in the future of the advertising industry, especially in Indonesia where the platform is experiencing increased growth,” added P31 DKI Jaya’s Ramli.
 
Rounding out the day’s programme, the audience also heard about new programmes and advertising opportunities from a selection of presenting networks including A+E Networks Asia, Fox International Channels, NBCUniversal and Sony Pictures Entertainment.http://www.apb-news.com/news/news-views/item/1797-casbaa-wraps-out-tv-upfronts-in-jakarta.html