CASBAA TV Upfronts Find Success in Jakarta

The most recent CASBAA TV Upfronts, which took place late last month in Jakarta, Indonesia, brought in close to 100 delegates and attendees representing media agencies, clients, pay-TV broadcasters and partners.

The event featured keynote speaker Andi Sadha, CEO of Activate; guest speaker Irawati Pratignyo, managing director of media at Nielsen; and in-market partner Irfan Ramli, chairman of P3I DKI Jaya. New programs and advertising opportunities were presented by A+E Networks Asia, FOX International Channels, NBCUniversal, and Sony Pictures Entertainment.

There was also the Jakarta Screenings, which provided invited guests with information about new content opportunities and case studies offering options for the planning and development of media campaigns.http://www.worldscreen.com/articles/display/43687