Nielsen announces Myanmar venture

Nielsen has announced a joint venture with Myanmar Marketing Research & Development (MMRD).

Under its joint venture entity, Nielsen MMRD, the two organisations will combine their solutions to provide insight into the Myanmar market.

“With a population of over 56 million and the second largest land mass in ASEAN, Myanmar represents one of the last remaining untapped frontiers for our clients,” said Suresh Ramalingam, Nielsen’s managing director of Thailand, Vietnam and Myanmar Cluster http://www.research-live.com/4011315.article