In the US, 36 million people sent 990 million tweets about TV programmes they were watching in 2013, creating a digital dialogue Nielsen dubs ‘social TV’. That phenomenon is catching up in Australia, according to Nielsen.

The latest research from Nielsen’s 2014 Australian Connected Consumers Report shows 44% of Australians aged over 16 engaging in social TV, an increase of 7% in 2012.http://www.apb-news.com/news/x-platform/item/1816-nielsen-brings-twitter-tv-ratings-to-australia.html