ZenithOptimedia: Ad Growth Rates to Return to Pre-Crisis Levels

A new report from ZenithOptimedia projects that global advertising growth rates will return to pre-financial-crisis levels, boosted by stronger economies, Internet advertising and mobile, but television will remain the most dominant medium.

From a 3.9-percent growth rate in 2013 and a forecast 5.5-percent rate in 2014, ZenithOptimedia projects a 5.8-percent rise in 2015 and a 6.1-percent hike in 2016.

This year, ad spent will be given a boost by the Winter Olympics, the World Cup and American midterm elections, all of which will benefit TV in particular. Furthermore, there appears to be more stability in the Eurozone, giving ers more confidence. "In general, advertisers are in a strong position to invest in expansion, with large reserves of cash and high profitability," ZenithOptimedia said.advertishttp://worldscreen.com/articles/display/2014-04-07-zenith-optimedia-ad-forecast