Australian television viewing minutes fall as viewers go online

Australians are apparently spending more time watching conventional television than they did a year ago and are also using internet-connected devices to complement their viewing of television and other video. That is the upbeat conclusion of the television measurement organisations in Australia. Yet analysis of the same figures by informitv suggests there has been a significant reduction in viewing  in just a year, particularly among younger viewers, with those aged 25-34 watching 4 hours 19 minutes less television a month. The apparent decline over a decade is even more dramatic, only partly compensated by an increase in online viewing across computers, phones and tablets.

An estimated 40% of Australian homes now have a tablet, while 68% of Australians aged over 16 now own a smartphone.

Amid the steady adoption of new technologies, Australians of all ages use their traditional television sets for the overwhelming majority of time they spend watching television and other video programmes. The Australian Multi-screen Report published by OzTAM and Nielsen suggests that people are using additional screens to complement, rather than replace, the time they spend watching traditional television.http://informitv.com/2014/04/14/australian-television-viewing-minutes-fall-as-viewers-go-online/