Best Available Screen is the TV Set In The Home

According to the LRG eleventh annual study on HDTV, HD has become more prominent in US households in recent years. (1st Q, 2014) HDTV sets may now be ubiquitous, but the majority of the growth of HDTV has come in just the past five years, and there is still room for progress.

The ways that Americans watch television have significantly changed over the past few years as much attention is deservedly paid to the proliferation of new viewing opportunities on smaller, more mobile, screens, like computers, tablets, and smartphones. Yet, at the same time that these platforms have emerged, TV sets themselves have also been improving with the rise of HDTV.

Television’s Changing Face
Year-end Households with an HDTV Households with multiple HDTVs HDTVs as percent of all TV sets
2013

77%

46%

59%

2008

34%

11%

18%

2004

7%

1%

3%

Source:LRC Research, April 2014

Interpreting the chart:

  • Over three-quarters of all households in the US now have at least one HDTV set. Five years ago, only about one-third of households had an HDTV. Overall, 43% of US households got their first HDTV set in the past five years, and 70% in the past nine years
  • HDTVs also continue to go “deeper” in the home. Among those with an HDTV, 59% have more than one – up from 33% of HDTV owners five years ago. This means that (including non-HDTV households) 46% of all households now have more than one HDTV set – up from 11% five years ago, and just 1% at the end of 2004
  • http://www.asi.eu.com/2014/04/14/best-available-screen-is-the-tv-set-in-the-home/