Australians stick with traditional TV

Although Australians have increased their adoption of new technologies, they continue to spend the overwhelming majority of their time using traditional TV sets to consume TV and video content, the latest audience data has shown.

Australians are also watching more conventional TV than they did a year ago, consuming an average of 92 hours and 39 minutes each month in the fourth quarter of 2013, an increase of 1 hour and 34 minutes since the same period in 2012, the Q4 2013 Australian Multi-Screen Report stated.

Jointly compiled by measurement companies OzTAM, Nielsen and Regional TAM, the report found that, by comparison, Australians spent 5 hours and 52 minutes a month watching video on the internet, 1 hour and 56 minutes watching online video on a mobile phone and 1 hour and 47 minutes watching online video on a tablet.

While this represented year-on-year growth of 36 minutes for viewing video on a mobile phone and 57 minutes for consumption via a tablet, both devices lagged behind the rise of more than 90 minutes per month recorded for broadcast TV viewing over the same period.

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