Tumblr is tops for lasting TV conversation, says Pulsar

Where should you go on social media when you want to talk about a TV show? If you’re looking for live interaction with other fans, Twitter’s your best bet. But if you want deep, lasting conversations, head to Tumblr.

That’s according to a new study by Pulsar, the social data analysis platform developed by Face Group. Pulsar took five TV series – Sherlock, Supernatural, Pretty Little Liars, Sleepy Hollow, and Malcolm in the Middle – and tracked discussions around the shows for 11 days; before, during and after key episodes in autumn 2013.

What Pulsar found was that people talked about the selected shows more on Tumblr than on any other social network: 7.3 million posts (including reblogs) in the period studied, compared with 3.1 million posts (and retweets) on Twitter.http://www.research-live.com/4011575.article