Asia leads programmatic growth

Asia is expected to register the highest levels of growth in the global programmatic market in 2014 with an increase of 73% and total spend of just over $500m, the latest industry data has forecast.

According to Magna Global, the global media unit of IPG Mediabrands, Korea's programmatic spend of $247m will account for almost half of the region's total.

However, while Korea will lead the programmatic share in the region's developing markets this year, "The International State of Programmatic" report forecasts that Malaysia and Singapore will emerge as the top two regional markets for real-time bidding (RTB) in 2014 with a spend of $12m and $10m respectively.

Total RTB spend in the developing Asian markets will be $54m in 2014 and Malaysia and Singapore's RTB penetration is expected to surpass that of China, Campaign Asia reported. Both countries will achieve 30% RTB market share by 2018.
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