New research from Global Industry Analysts (GIA)is forecasting a ‘tremendous’ across the board increase in all aspects of pay-TV but warns that operators face significant  challenges to exploit opportunities.

In what is a clearly optimistic outlook on the industry, GIA enthused that the sector has taken mammoth strides over the last few years, backed by increasing inflow of advertising revenues and unprecedented growth and acceptance of the pay-TV market. In its opinion, driving this growth has been continuous development of technological advancements through efficient deployment of the pioneering technologies.

Fundamentally GIA predicts that while the broadcasting industry will continue to be driven by the quality of programs being aired focusing on information and entertainment. In addition it sees new models of entertainment changing the dynamics of traditional broadcasting with consumers are increasingly moving towards enjoying content on their own devices, according their own schedules and at the time of their choice, not heeding to the dictates of traditional linear broadcast channels.