DEMYSTIFYING RURAL VIETNAM: HOW WELL DO YOU KNOW VIETNAM'S RURAL CONSUMERS?

As one of the largest and fastest-growing markets in Southeast Asia, Vietnam’s outlook in the years ahead is bright. The country’s average GDP growth forecast between 2014 and 2018 is 5.4 percent[1], exports are tipped to rise by around 20 percent[2], and foreign direct investment is strong with international manufacturers and investors attracted to Vietnam’s low-cost labor pool and large domestic market.

As the nation's growth continues, there is increasing interest from the local and multinational business community alike around Vietnam’s rural consumers. The rural community in Vietnam accounts for 68 percent of the country’s 90 million people, is investing in their education, and is enjoying income growth of around 44 percent. Yet this high-potential group remains largely unknown to many businesses

http://www.nielsen.com/apac/en/insights/reports/2014/demystifying-rural-vietnam.html