PwC: Marketers not moving fast enough to mobile

(May 22, 2014) While there is plenty of money in social media marketing in mainland China, there's still not enough attention to the fact that accessing ads and special deals from mobile is just different.

"We saw a lot of businesses last year shifting a large amount of their marketing spending to social networks. The challenge is that not too many people are designing specifically for mobile," said Colin Light, digital consulting leader of PwC China and Hong Kong, at the launch of the Mobile Advertising in China 2014 report yesterday.