Malaysia:Advertisers return in force

ADVERTISERS have become active again since April, and those who haven’t are expected to start spending soon.

Nestle Malaysia communications director Khoo Kar Khoon says that for any company that saw that their sales were not fantastic or short of target in the first quarter of the year or up to now, it only had six more months or so to catch up.

“If they don’t do anything now, they’re doomed to fail to meet their targets. If you don’t want to continue selling on discounts and you don’t have a very strong brand, how are you going to survive if you don’t advertise in this competitive environment?” he tells StarBizWeek.http://www.thestar.com.my/Business/Business-News/2014/05/24/Advertisers-return-in-force-High-ad-spend-forecast-in-MayJune/