GfK takes majority stake in Genius Digital

GfK has become the majority shareholder in Genius Digital, eight months on from its initial strategic investment in the TV data company.

Genius’s technology captures and analyses customer data from IP-enabled video devices. According to GfK, the investment helps the company “better meet the increasingly complex analysis needs of Pay-TV operators” through a mix of audience measurement solutions and market research-related service offeringshttp://www.research-live.com/4011737.article