Viacom today released the results of ‘TV Here, There, (Not Quite) Everywhere,’ a study the company conducted to explore how consumers are using TV Everywhere apps and websites.

In the study, TV Everywhere users are defined as those watching full TV episodes on sites and apps by authenticating with their pay TV log-in information. Online surveys were conducted with more than 1,300 Viacom viewers ages 13-49 and more than 600 kids ages 2-12. Participants included both users of TV Everywhere and non-users.

The most important takeaway from the study is that TV Everywhere use actually results in increased TV viewing overall: 64% of those using TV Everywhere functionalities said that they watch more TV. As discussed at our TV Everywhere panel during December’s Lost Remote Show in L.A., networks and advertisers grasp that TV Everywhere apps and websites do not replace first-screen viewing, but rather supplement it.http://lostremote.com/viacom-study-tv-everywhere-users-watch-more-tv-overall_b43928