Nielsen and comScore Can’t Tell You How Many People Streamed USA’s World Cup Tie With Portugal

It’s becoming clear the World Cup is a hit on U.S. television this year, judging from huge ratings for Sunday night’s riveting game between the U.S. and Portugal. But if advertisers want an impartial estimate of how many people streamed the game online, they’re out of luck.

That’s because neither comScore nor Nielsen–the two biggest companies in third party audience research for the Web– tracked the online audience. While both firms occasionally provide timely data on online viewership for live events (like say President Obama’s inauguration), neither regularly track that sort of thing.http://blogs.wsj.com/cmo/2014/06/23/nielsen-and-comscore-cant-tell-you-how-many-people-streamed-usas-world-cup-tie-with-portugal/