Discovery claims best international quarter

Pay TV giant Discovery Communication’s international division has claimed the second quarter of this year was its biggest-ever in terms of total viewers.

Discovery Networks International reported 621 million viewers watched its networks globally in Q2, claiming “record viewing levels and online growth internationally”.

DNI, which operates channels in 220 territories, said its total audience was up 9% year-on-year, while its digital audience was up 45% and social platforms attracted 250% growth.

Average audience globally by territory was 2.9 million, which was “supported by a stand-out quarter” for Discovery Kids, which grew 33% YoY.http://www.digitaltveurope.net/214162/discovery-claims-best-international-quarter/