BARB trials tablet peoplemeter

The Broadcasters’ Audience Research Board (BARB) has revealed plans to work with Ipsos MORI on trials of the Mediacell Tablet Peoplemeter.

This will be the first substantial test of an innovative meter design and is part of a fresh BARB investigation into new techniques for collecting viewing data. The trial involves 60 homes in London over a 6-month period.

As it plans for future contracts, BARB needs to ensure that the equipment it uses to collect data in its panel homes fits in with consumer expectations of in-home technology. These have naturally changed over time with increased penetration of devices such as flat screen TVs, tablets and smartphones as well as the proliferation of in-home WiFi networks.

The MediaCell Tablet Peoplemeter uses a combination of audio fingerprinting and audio watermarking to establish what is being watched, while panellists can also use the tablet’s touchscreen to register their presence in the room. Alternatively, a remote control handset with buttons allocated to each household member can be used to record which individuals are in the roomhttp://advanced-television.com/2014/07/15/barb-trials-tablet-peoplemeter/#.U8UVJaAUj7o.twitter