Global adspend will rise 5.8% in 2014

Global adspend is expected to increase by 5.8% in 2014 and by 5% next year, according to the latest Consensus Ad Forecast from Warc.

Overall, total global adspend growth for 2014 has recorded a positive 0.6pp rise in expectations since January.

The Consensus Ad Forecast is based on a weighted average of adspend predictions at current prices from ad agencies, media monitoring companies, analysts, Warc's own team and other industry bodies. The latest findings are available here.

It reveals a more positive outlook for the great majority of the 13 markets covered in the report since the last forecast was published in January 2014.

Brazil and the other BRIC countries have emerged as the strongest performers this year, and three of them are expected to record double-digit growth.
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