Which TV Shows Have Highest Rates of Ad Skipping?

Many marketers covet the kind of upscale viewers who watch buzzy cable dramas like “Mad Men” and “The Walking Dead.” But the best place to reach them might be, well, not during either “Mad Men” or “The Walking Dead.”

People who watch these kind of shows are far more likely to do so by recording it on a digital video recorder and watching it later, skipping over the ads as they do so, than viewers of other shows, according to research by digital video recorder maker TiVo. Viewers of Madison Avenue drama “Mad Men,” for instance, skip 73% of the ads. Similarly, 66% of ads during “The Walking Dead” are skippedhttp://blogs.wsj.com/cmo/2014/07/31/time-skipping-ads-cable/