Generation gap in view of television

Online television and video receives a lot of media attention but still accounts for a relatively small proportion of all viewing and a small but growing share of total industry revenues. However, there are significant generational differences in the use of online video and attitudes to television. Watching live television was not even ranked in the top ten responses for the media activity that those aged 16-24 would miss most, in recently published research from Ofcom.

People in the United Kingdom appear to be watching slightly less television generally, around 9 minutes less a day in 2013 than the previous year, although more than in the last decade, since BARB changed its measurement panel. Television viewing among those aged 16-24 has fallen even further, from just under 200 minutes a day in 2010 to 185 minutes a day in 2013. That is an hour and a quarter less television viewing a week in that age group.http://informitv.com/2014/08/10/generation-gap-in-view-of-television/